Hey there, I’m Amanda.
I help creatives and entrepreneurs, like you, stop overcomplicating their day-to-day so they can design a lifestyle they love, because of, rather than in spite of their growing business. Together, we will focus on your priorities, hone your time management skills, and refine your everyday habits so you can stop feeling stressed and overwhelmed and start feeling calm and at ease in your everyday life. And we do that all without sacrificing the success of your business.
My story, like many, starts with the track I thought I should be on. I had moved to New York almost immediately after graduation with a BFA in Communications Design. The big city was a natural choice for someone wanting to break into the design industry.
And so, I started as a graphic designer at a small agency and later joined the team at Tommy Hilfiger. I was designing everything from capsule collection collateral to runway show invitations. It looked pretty dreamy but I had a lingering feeling that I was becoming a passive character in my own story. Then something switched inside me one night when I was hauling my groceries home on the subway late after work. I knew deep down that THIS was not my forever plan.
I craved something more than the life I was living: more than my tiny apartment, my annoying commute, and my long-distance relationship. I had become ingrained in the routine of city living, numb to the long subway rides and late nights. I felt trapped in the buzz of the concrete jungle and longed for open space and fresh air. And I knew that it didn’t have to be this way.
The realization happened in an instant but the transformation didn’t transpire overnight. Instead, I took small, strategic steps that lead me to move out west and launch my own design studio in the mountains just outside Denver, Colorado, where I now live with my love and mix-of-everything puppy. It’s here that I learned what it truly meant to have a life and business that fulfills you, one with the freedom and flexibility I was craving.
Each day, I try to live from a place of fulfillment and ease rather than a place of overwhelm. I make those misty morning runs through the mountains a priority because I know the sense of joy and accomplishment they bring me. I make a conscious choice to pause client work and carve out time for an afternoon walk with the puppy or sushi with my guy. On the side, we run an Airbnb out of our home, so that I can share the expanse and beauty of this amazing state with those that visit.
Because those are the things that fill me. Those are the things that make this crazy rollercoaster of an entrepreneur journey worth every damn second. While it’s a constant work in progress, I can put my head on the pillow each night knowing that I choose how I spend my time. And you can too, if you design your life that way.
As a designer, I spent years working with businesses that feel their current branding doesn’t fit who they are and where they want to be. Through my design process, I bring intentional simplicity and brand refinement to these scattered, inconsistent businesses so they can feel confident in how they're showing up and bring fresh energy toward their bigger vision.
Along the way, I began to notice that the people behind the businesses often felt the same way about their lives—like they were struggling to focus on the "right" things, overwhelmed and unsure about how to get where they wanted to be.
And I realized that the same principles I use for branding can also help creatives design a beautiful, fulfilling life. Enter lifestyle design, and therein the coaching practice was born.
I wholeheartedly believe you can take the road less traveled. You don’t have to do all the things and be everything to everyone. You have the skills you need to design a lifestyle that fulfills you—one that gives you the flexibility and freedom that you craved when you started this crazy rollercoaster of entrepreneurship. And I’m here to support you and guide you to creating a lifestyle you love.
Here's what I value
I wholeheartedly believe you have the capability to ditch the overwhelm and create a lifestyle you love. You just need to design it that way using the guiding principles of my lifestyle design method:
Define What balance means to you
I believe work and life are endlessly intertwined and that balancing them is an art, rather than a myth. You’ll learn to find a balance that works for you, knowing that you only have so much time and energy to go around, so you’ll have to be intentional about where you spend it.
Find validation within
I believe in finding your own definition of success to avoid comparing yourself to others and taking on dreams that aren’t your own. You’ll learn to rely more on your intuition to make decisions in both life and business, so that you can move forward with confidence and ease.
Learn to simplify
I believe in doing a few things well rather than doing many things mediocre. You don’t have to wear all the hats and be everything to everyone. You’ll learn to stop overcomplicating your day-to-day, so you can focus and prioritize the things that are most important to you.
Hone your time management skills
I believe organization and time management are skills you have the capacity to master. You’ll learn to define better boundaries around your work so that you can embrace the freedom and flexibility you craved when you started on this crazy rollercoaster of entrepreneurship.
Prioritize your own wellbeing
I believe in making your own wellness a priority. If you’re not feeling you’re best, there’s no way you can give your business your all. You’ll learn to make taking care of yourself part of your growth strategy so that you can show up focused and productive in your business.
End the waiting game
I believe it’s time to stop putting off the life you’ll live someday, and start living it now. You’ll learn to make small, consistent efforts toward your dreamy lifestyle rather than waiting until you double your revenue, grow a team, can afford childcare, or any other story you’ve been telling yourself...